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It is important that businesses do branding. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. Is there anything that will make your logo stand out? What colors are appropriate for your brand?
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The psychology of colors is important to know. It is the way people feel and think when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. There are various ways that certain colors speak to use. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
If you are in the process of creating a logo, it is important to ask yourself several questions. Is your target market male or female? Is your brand trendy or classy? Is your target market a certain age group? Are you targeting high-end or middle-class customers? If you answer these questions, it can help your business create a logo that speaks to your audience. It can help solidify your brand.
Different colors evoke different feelings in us. Entering a blue room will give you a different feeling from entering a yellow room. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.
Warm and cool colors are the two categories of color. The warm colors will be considered first.
Men are attracted to the color red. You can associate the color red with fire and passion. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.
With orange, you get a friendly, playful color. It is a color of energy. It has a great effect on children.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.
Let us now look at the opposite, the cool colors.
Blue is the most popular logo color. Tranquility, peace and maturity are conveyed in the color blue. You make people trust your brand if you add blue to your logo.
It is ideal to use the color green for outdoors. The color is about newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
If you want a luxurious logo, the go for purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
Black and white is in their own category. You get a powerful logo if you combine black and white with other colors.
In this website, you will learn more about logo colors so check it out!
This post topic: Advertising & Marketing
